

Customer Spotlight: How Certificate Automation Transformed M.E. Wilson Insurance Services
The Legacy Challenges of Manual COI Processing
M.E. Wilson Insurance Services, a fourth-generation, family-owned independent insurance agency, has a storied history dating back to 1920. Despite their commitment to exceptional service and innovative risk management, the agency faced significant challenges with its Certificate of Insurance (COI) process. The manual creation and distribution of COIs were time-consuming and fraught with inefficiencies. Service teams were overwhelmed by high certificate volumes, inconsistent client requirements, and complex compliance issues. These operational inefficiencies often led to delayed turnarounds, impacting client satisfaction and stressing the staff.
Tammy Marshall, Director of Commercial Lines, expressed the frustration of using such systems: "We were struggling to use outdated systems that did not integrate policy data from our agency management system, which was cumbersome for endorsement attachment and frequently experienced outage issues."
Embracing Certificate Hero: A Strategic Move
To address these challenges, M.E. Wilson Insurance Services decided to adopt Certificate Hero, a platform designed to streamline the COI process. This strategic move was driven by the need to merge various branches onto a unified Agency Management System (AMS) platform. Certificate Hero offered a solution that seamlessly integrated into AMS360 and ImageRight, providing intuitive tools and features that greatly improved the COI issuance process.
The decision to implement Certificate Hero was not just about adopting new technology; it was about transforming the way the agency operated. By leveraging Certificate Hero's capabilities, M.E. Wilson aimed to reduce the time and effort spent on COI-related tasks, allowing their service teams to focus on more value-driven activities.
Seamless Integration and User-Friendly Tools
One of the standout features of Certificate Hero is its seamless integration with existing systems like AMS360 and ImageRight. This integration ensures that policy data flows smoothly between platforms, eliminating the need for redundant data entry. The platform's user-friendly interface and intuitive tools, such as cloning, bulk renewals, and revision features, make the COI process more efficient and less prone to errors.
The analytics dashboard provided by Certificate Hero offers valuable insights into the COI process, enabling the agency to monitor performance and identify areas for improvement. This combination of intelligent automation, data extraction, and a user-friendly interface has made Certificate Hero a game-changer for M.E. Wilson.
Impact on Operational Efficiency and Accuracy
Since adopting Certificate Hero, M.E. Wilson Insurance Services has seen significant improvements in operational efficiency and accuracy. The agency achieved a 90% reduction in mailed certificates and a 50% reduction in the time spent issuing certificates. These improvements have not only streamlined the COI process but also reduced the agency's exposure to errors and omissions (E&O) claims.
The accuracy and consistency provided by Certificate Hero have been instrumental in reducing compliance risks and ensuring that clients receive accurate and timely COIs. This level of precision has enhanced the agency's reputation for reliability and professionalism.
Boosting Client Satisfaction and Service Speed
One of the most significant benefits of adopting Certificate Hero has been the boost in client satisfaction. Faster turnaround times for COIs have made a noticeable difference in how clients perceive the agency's service. Clients appreciate the prompt and accurate delivery of their certificates, which has strengthened their trust in M.E. Wilson's capabilities.
Oriana Kasten, Senior Commercial Account Executive, praised Certificate Hero for its clear instructions and efficient training and support team. "Certificate Hero has an unbelievable training and support team. I just tackled a big renewal, and it went off without a hitch. Your instructions were super clear, and I could take my time following along to get my certificates issued. I can tell Certificate Hero put a lot of work into the platform, and it really made the whole process smooth. Big thanks to all of you — we really appreciate it!"
Empowering Staff to Focus on Value-Driven Tasks
By automating the COI process, Certificate Hero has freed up M.E. Wilson's staff to focus on higher-value, revenue-generating tasks. The reduction in manual, time-consuming activities has allowed the agency's service teams to dedicate more time to client interactions, risk management, and other strategic initiatives.
The ability to reallocate resources to more meaningful work has not only improved employee satisfaction but also contributed to the agency's growth and success. With the support of a reliable and efficient COI platform, M.E. Wilson's team can work smarter, not harder, while delivering the responsive service their clients expect and deserve.
In conclusion, the adoption of Certificate Hero has transformed M.E. Wilson Insurance Services by streamlining their COI process, enhancing operational efficiency, boosting client satisfaction, and empowering staff to focus on value-driven tasks. This strategic move has positioned the agency to maintain a competitive edge in today's fast-paced insurance environment. If your agency is struggling with COI-related inefficiencies, consider exploring Certificate Hero to revolutionize your operations and deliver exceptional service to your clients.

Subscribe to our mailing list